Text messaging is growing at an enormous rate. One of the primary reasons behind this growth is that text messaging has become increasingly used as a business tool. Everyone needs mobile for various reasons and you can find many people who maintain two mobiles. The usability of mobile is so high that people carry their phones wherever they go. A mobile is used for communicating and also for marketing. People receive marketing messages from various companies and they respond to the messages they find useful. It is called SMS marketing and it is quite useful for retail and service industries. The primary benefit of SMS marketing is that it is saves cost and gives highest return on investment. No other form of advertising is as result oriented as mobile advertising and for this reason companies are interested in running SMS advertising campaigns to reach out to their customers. People generally avoid talking to sales executives over phone but they read marketing messages with great interest.People wait to hear from the companies. They want to get information on prices,updates and weather from SMS. Companies offering discounts can use SMS marketing to tell people about the discount offer. There are remarkable benefits -
Instant Deliverability : SMS is lightning fast, literally putting your message into your subscribers’ pockets or purses seconds after you send. The average time for all mobile carriers and SMS services is less than 7 seconds from send to received. However, other marketing strategies are also incredibly fast, but nothing compares to the swiftness of SMS.
Flexible Platform : Either send a handful of messages to a targeted group or send thousands of SMS to your entire list.
Create a promotional message or a quick industry update; SMS truly molds itself to whatever the needs are of your business. Also, many SMS services easily integrate into your other online marketing strategies.
Instant Opt-In and Opt-Out : With the advent of short codes, opting in and opting out of your SMS stream is, like everything else associated with SMS, is instant. Unlike other opt-in or opt-out options, there is only one step, and besides entering a mobile number, there is rarely any personal information required up front.
High Open Rate : Compared to email marketing, SMS has a staggeringly high open rate. Essentially, every SMS sent is opened (and read), whereas only a fraction of emails sent are read. When a subscriber feels that buzz in their pocket or hears that trill signaling a text message, they always look.
High Conversion Rate: With SMS, there is an incredibly high rate of subscriber action. Whatever your SMS is – promotions or contests – there is more action taken compared to any other marketing or promotion strategies.
Reliable : Unlike email, SMS doesn’t have to battle against spam or other email filters. If anything, SMS is more of a direct connection to your customer base than any other marketing strategy, and there aren’t any barriers.
Short Messages: Though this is a challenge for some businesses, the 160-character length of SMS is a boon for marketing. It forces you to be clear and concise. Instead of having your subscribers slog through content that isn’t always relevant, SMS gets to the point immediately without anything that is unnecessary.
Green : Green is in! Though most online marketing strategies are naturally green, it is incredibly important to reiterate. Green is not only great for the environment but for the bottom line.
Text messaging enables information to be sent to groups of people quickly and conveniently in much the same way as email, making it an increasing popular e-marketing channel.
SMS text marketing is ideal for local and national retailers of all types wishing to promote products or services, provide purchase incentives, and increase customer loyalty and retention. utomotive service companies can alert customers to their cars being ready for pickup.SMS messaging is an ideal way for school districts to send alerts to parents regarding school closings, changes in schedules. SMS marketing scales with your campaign and sales growth making the ROI higher the larger you grow, not the other way around. SMS marketing is also permission based. The customer has given you permission to contact them through our SMS platform. Customers that opt-in to receive information are most likely to buy over someone who receives a direct mail piece, reads your ad in the newspaper or hears your ad on the radio.