Can you imagine sending SMS without using your cell phone at an unbelievable speed? It was not possible a decade ago; however, it is now possible to send SMS without using your mobile phone. The way of sending a SMS with or without using a cell phone is called as SMS gateway. To be more specific, it is a service which helps to transit your SMS by either converting the messages to mobile traffic from any other media or by allowing conversion of messages with or without use of your phone service. This can also be termed as two way SMS. It also helps to forward a simple email to any mobile phone recipient and not to forget its importance while developing web applications.
SMS gateway providers are into multiple agreements with the mobile carriers to exchange SMS traffic from both the ways. On the basis of these agreements they are further classified into “Local termination model” and “International termination model”. If compared, International termination model has an upper hand on the Local termination model of the SMS gateway. The advantage of this model is that it has control over message delivery and hence it offers delivery guarantee.
When selecting your provider to send Bulk SMS, ensure that the bulk SMS gateway used is proper and useful for your business. International termination model has ability to route data directly through SS7 (Signaling System 7), which gives the provider total control and visibility of the complete path during the SMS routing. In simple words, your messages will route directly to your way without getting routed from the SMS center of other operators. This kind of optimized routing ensures timely delivery and avoids message loss.
The above picture gives a general idea of Gateway routing without any hurdle. Majorly these gateways are identified via their connectivity option like HTTP / URL Trigger / SMMP / API’s. It is basically an integration of two way SMS or Bulk SMS Gateway Services with Websites and Applications. Benefits of a good gateway are listed below:
a) Web Based Administration / API
b) Add User / Group (Mobile Recipients)
c) Edit / Delete / View Users and Groups
d) Broadcast single SMS to one or multiple groups
e) Send intimation to a single user
f) Monitor Delivery Status of the SMS with delivery date and time
g) Monitor number of SMS Sent
In today’s market condition, we have lot of competition and the one, who is quick and accurate, will survive in the market. To accomplish your mobile marketing strategy, you need to be quick and accurate when approaching your customers. So, when you send bulk SMS to your customers, it is very crucial for you to select a proper gateway. If the gateway would be erroneous and slow, your customers might lose out on important updates regarding your products. It would not be incorrect to say that gateway is the reason behind success of your business.