Unlike the earlier days, customer service is a prime agenda of most of the organizations. By adopting various techniques and methods, it is continuously ensured that a customer should always be at the center of attraction with the best service. Todays modernization has led to installation and implementation of several new services to keep up with the expectations of demanding customers. Virtual mobile number is such a cutting edge technological advancement, which has proved to be the best support in offering elegant service to the customers. It is a mobile number used for interactive SMS service to instigate certain programmed action for users.
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Many applications facilitate on a virtual mobile number, some are database oriented text responses; triggering of logos, ringtones, pictures; voting by SMS; interactive radio, and television responses and many more.
There is one more advantage that even in case of multinationals; a virtual number offers local face for interaction. Customer service concentric applications are well deployed where pre-determined automated responses are sent in the form of SMS to large audiences who invoke a SMS interaction. In fact, sending SMS to the virtual number is just like sending the regular SMS; at the same tariff, as these numbers are 10 digit local numbers. This offers a remarkable savings factor. However, another advantage of the system is unique monitoring and recording of the customer databases. As a part of promotion of social cause, organizations may announce equivalent amount donations, which have been raised by responsive SMS from the customers.