Running an SMS marketing campaign is a sure fire way of boosting your business and getting to your customers before your competitors do. Direct marketing is an increasingly competitive environment and for businesses to remain successful, it is essential for them to keep abreast with new technology. Mobile phone advertising is revolutionising the world of business and is now the preferred option for many marketing experts.
For the uninitiated, the term SMS (Short Message Service) is used as a synonym for all types of short text messaging, either from a mobile phone or from a fixed line. An SMS gateway is way to send a text message without using a mobile phone and can be used to send the same text simultaneously to multiple mobile phone users. Instead of phone to phone text messaging, the message is relayed to as many people as required by a special server.
Targeting potential customers through traditional methods can be difficult. Now, successful businesses are promoting their companies via SMS, sending advertising texts directly to the mobile phones of targeted customers. Software, used by or issued by the SMS software provider makes it easier for marketers to send their SMS texts. Bulk SMS messaging can sometimes be hampered by heavy traffic on networks. However, the SMS gateway server manages message delivery through a variety of alternative routes, bypassing the traffic to ensure the timely delivery of the message to the customer.
Bulk SMS providers can be indispensable to marketers, by streamlining and simplifying the process, to the point that thousands of customers can be sent a single message at the click of a mouse. It is not only businesses which have latched onto the phenomenal potential of this technology. Governments, charities and other organisations regularly make use of bulk SMS to reach the public. Through an SMS gateway server, a message can be sent to thousands of people simultaneously to provide information, create awareness or to raise funds.
A good reputation in business can take years to acquire, but can be so easily tarnished in a day with poor communication. Good communication to customers can now be achieved easily and affordably with the help of a reliable bulk SMS provider. Your marketing message can be communicated virtually instantaneously to customers, sending product information, availability, benefits and special offers direct to your target audience. So, the next time your business is considering a marketing campaign, use a bulk SMS gateway and be certain that your message is read by the people who really matter: your customers.