SMS Marketing is big business.SMS is catching on here as a relatively low cost and easy to use solution for on-the-go connectivity. Short Messaging Service, otherwise known as text messaging, mobile messaging, or alphanumeric paging is a digital cellular network feature. It lets you send short text and numeric messages to and from digital cell phones, cell phones and e-mail addresses, as well as cell phones and public SMS messaging gateways on the Internet. SMS are immediately delivered directly to your phone. There is no need to call an access number, as is the case with voice-mail. Most carriers offer SMS alerts (information packets, such as stock quotes, sports scores, and news) that can be delivered to your phone at regularly scheduled intervals.SMS messages are sent to and processed by a Short Message Service Center, which then delivers the message to the intended recipient''s cell phone. If a message is sent to a phone that is turned off, the service center will store it and try to redeliver it for a period of 3 to 7 days, depending on the service provider.
The Short Message Service (SMS) is the ability to send and receive text messages to and from mobile telephones. The text can comprise of words or numbers or an alphanumeric combination. SMS was created as part of the GSM Phase 1 standard.Text marketing or SMS marketing uses the latest technology customers have, their cell phones. Customers like the feeling of being involved with something new and exciting and will respond accordingly. By taking advantage of new mobile advertising opportunities you are separating yourself from your competitors it says your business is moving forward and staying ahead.Text marketing delivers your message with no filler.
Just give the customer what they want, short and direct and they will respond. Text messages are capped 160 characters and give your customers a reason to do business with you without having to decipher what your ad actually is about. Text marketing ensures your message reaches your customers no matter where they are.This lets you speak to your potential customers in a one on one manner that is unmatched by other advertising.SMS has long since been an accepted channel for free and paid-for mobile services – such as news alerts. Increasingly consumers have also proved willing subscribers to opt-in services where they receive mobile marketing messages either direct from the brand or via agents, such as their mobile phone operator – as long as the message is relevant and the incentive pitched correctly.
The bulk SMS system could assist with informing clients of opening day launches as well as new products or services.As messages can include binary data, marketers can also send – or receive – digital content such as ringtones, pictures, logos, wallpapers, animations and money-off coupons/vouchers. SMS often underpins many mobile services – it’s an excellent platform for exchanging information between applications. It is, for example, central to many of the m-wallet services that help to bank the unbanked in developing nations.A short message may improve on the number of accounts that are paid promptly. Sending an SMS notifying your debtors that their accounts are due saves you both time and money.Promotional coupons can also be sent via text from your computer. Text messages can be used to market new products or services.The bulk SMS system could assist with informing individuals of crucial alerts, such as earthquake or tsunami warnings, vital health information notifications, as well as more general information such as petrol increases or interest rate changes.